/Ali Ratanshi

About Ali Ratanshi

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So far Ali Ratanshi has created 3 blog entries.

Tips for a successful launch

You only get one shot at launch, and mistakes can be costly…and PERMANENT.  So, get it right!

One can easily argue that launch is probably the most important point in a product’s life.  Especially in biopharma, where the first few months in the market can easily impact, if not dictate, the future path of the drug’s […]

The biggest thing I learned from my last launch?? How important it is to maximize relationships and engagement with KOLs

A comprehensive brand strategy includes one that engages with key customers and influencers that can positively impact a brand perception and value.  In the BioPharma world, this includes interaction and engagement with Key Opinion Leaders (KOLs), a subset of physicians with a high degree of expertise, research, and publications, which are typically followed by physicians […]

Putting the Patient First: Improving the Fulfillment Process for Patients

As the industry continues to navigate the ever-changing healthcare landscape, the patient experience has become an integral of treatment decisions. Patients and caregivers are playing a more active role in managing disease and patient engagement has become a priority for the industry. How we engage our patients, and their physician offices, from prescription to fulfillment, […]