You only get one shot at launch, and mistakes can be costly…and PERMANENT. So, get it right!
One can easily argue that launch is probably the most important point in a product’s life. Especially in biopharma, where the first few months in the market can easily impact, if not dictate, the future path of the drug’s […]
A comprehensive brand strategy includes one that engages with key customers and influencers that can positively impact a brand perception and value. In the BioPharma world, this includes interaction and engagement with Key Opinion Leaders (KOLs), a subset of physicians with a high degree of expertise, research, and publications, which are typically followed by physicians […]
As the industry continues to navigate the ever-changing healthcare landscape, the patient experience has become an integral of treatment decisions. Patients and caregivers are playing a more active role in managing disease and patient engagement has become a priority for the industry. How we engage our patients, and their physician offices, from prescription to fulfillment, […]